The Goal
After decades in the game, Lil Wayne has built up a strong following and wanted to drive awareness among them for his 2023 Tha Carter Tour across the U.S. and Canada in partnership with Rolling Loud.
Florença + a Máquina
Florence + the Machine é uma banda inglesa de indie rock indicada ao Grammy, conhecida por sua produção dramática e excêntrica e vocais poderosos. A banda foi a atração principal de festivais icônicos como Glastonbury e fez turnês com artistas lendários como o U2 desde sua formação em 2007.
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The Play
Wayne and his team used the Email Builder to create and send a free email to all of his followers. The campaign drove traffic to the customized Widget on his website, where fans could easily find all of his tour dates and opt-in to receive future alerts.
The Results
The email was delivered to 844k followers and was opened by over half of its recipients resulting in a 64.5% unique open rate. With 16.9k unique clicks on the email, in just 4 days the campaign drove 557.2k ticket clicks, in addition to driving the traffic to the Widget helping the tour sell out.
He also gained 15.1k new fan opt-ins, 43k total RSVPs, and 38.5k new followers.
