The Goal
Karol G and her team wanted to leverage the social engagement and web traffic generated by her Mañana Sera Bonita U.S. stadium tour to grow her Bandsintown following and mailing list.
Florença + a Máquina
Florence + the Machine é uma banda inglesa de indie rock indicada ao Grammy, conhecida por sua produção dramática e excêntrica e vocais poderosos. A banda foi a atração principal de festivais icônicos como Glastonbury e fez turnês com artistas lendários como o U2 desde sua formação em 2007.
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The Play
Karol G’s team added the Follow button to her website ahead of announcing the Latin American tour leg. As Karol G promoted on socials, fans flocked to her tour page where the Follow button was front and center next to her tour dates.
By simply clicking the Follow button, Karol G’s fans followed her on Bandsintown and opted into her mailing list.
The Results
By adding the Follow button to her site, Karol G collected over 46k unique email addresses in the month of October alone. Of the 172k fans who clicked the Follow button during that time, 27% opted in to her mailing list.
The tools Karol G’s team used are available to artists of all sizes on Bandsintown for Artists. Add the Follow button to your website to start collecting new fan emails and growing your Bandsintown following today.
