EXECUTE A STAGED ON SALE LIKE
Zayn
Zayn is a globally recognized artist who first rose to fame with One Direction, one of the best-selling boy bands of all time, before making history as a solo artist, since becoming the first British male artist to debut at No. 1 in both the UK and US.
The Goal
Zayn aimed to maximize ticket sales and fan engagement for his Stairway to the Sky Tour with a phased rollout. Between November 2024 and early 2025, he unveiled new tour dates in stages, ensuring each wave sold out before announcing the next.
The Play
Zayn embedded the Bandsintown Widget on his website to display his tour dates, allowing fans to RSVP for early ticket access to new shows and join the waitlist for sold-out dates. Fans who opted in received email alerts when new dates or tickets became available. To prevent scalping, Bandsintown securely distributed thousands of unique access codes.
01. Fans visit
Zayn's website
02. Fans opt-in
for email alerts
03. Fans receive
email with access code
The Results
Over 70,000 fans opted-in to Zayn's email list by RSVPing or joining the waitlist. When tickets dropped, 100,000 Fan Email Alerts fueled demand, driving more than 400,000 ticket clicks. All of Zayn's tour dates sold out.
The Takeaways
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Be strategic with your announcements: Announce tour dates in phases, adding new shows after sellouts to keep fans engaged and returning to your website.
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Maximize buzz before tickets go live: Drive fans to sign up early through Bandsintown Presales, ensuring you have a ready audience when tickets drop.
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Turn your website into a fan destination: Embed the Bandsintown widget to centralize ticketing, presale signups, and event info in one place.