DRIVE FAN SIGNUPS LIKE
System of a Down
System of a Down is an Armenian-American heavy metal band known for their politically charged lyrics and unique sound. With multiple Grammy nominations and over 12 million records sold, they remain one of today’s most influential metal bands.
The Goal
System Of A Down wanted to get fans excited about their tour across North, Central, and South America while also collecting fan signups before the onsale.
The Play
The band embedded the Bandsintown Widget on their website and announced their tour on socials, encouraging fans to sign up with their email and phone number to get early access to tickets.
01. Artist announces
tour on socials
02. Fans visit
artist’s website
03. Fans opt-in
for email & SMS alerts
The Results
In just two weeks, nearly 150,000 fans opted in and System of a Down generated over 1 million ticket clicks through their Bandsintown widget.
The Takeaways
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Make your website the epicenter: Fans were directed straight to System of a Down’s site, where the Bandsintown widget handled the heavy lifting.
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Engagement isn’t just about now. It’s about what’s next: Ticket clicks are great, but opt-ins are gold. With nearly 150k new signups, the band now owns a significant portion of their audience, ready to re-engage for future tours and drops.
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A well-executed digital strategy wins big: This wasn’t just a tour announcement—it was a masterclass in how to turn a moment into momentum. By focusing on early fan engagement and leveraging social media to drive signups, System of a Down turned their tour announcement into long-term fan growth and guaranteed ticket demand.