The Goal
Alongside the announcement of their 2025 SESSANTA V2.0 tour, Puscifer wanted to maximize early ticket sales and build their email and SMS audiences by launching a fan presale.
Puscifer
Puscifer is an American rock group formed in Los Angeles by Maynard James Keenan, known as the lead singer of Tool and A Perfect Circle, Mat Mitchell, and Carina Round.
PROMOTE YOUR PRESALE LIKE
The Play
Puscifer’s team added their tour dates with presale details to Bandsintown, embedded their dates on their website using the Widget, and announced the tour on socials encouraging fans to sign up for presale access and reminders on their website.
The Results
In just 48 hours, Puscifer's presale drew in 12.6k signups. This included 7.6k fans who registered before the presale and another 5k who signed up during the presale for instant access.
When it was time to buy tickets, Bandsintown automatically emailed the 7.6k fans who had registered early, resulting in 3.1k unique clicks and an impressive 48% unique click-through rate.
Fans signed up for the presale with their email and phone number (optional) to get notified when presale tickets went on sale.
Right before the presale started, fans received an email with the ticket link and presale code they could enter to access and purchase tickets.