The Goal
NF wanted to maximize awareness and fan engagement for his Hope tour, bringing attention to his dates and tickets, while also growing his contact list to directly engage fans in the future.
NF
NF is a platinum-selling American rapper, singer, songwriter, and record producer. His single “Let You Down” reached number twelve on the U.S. Billboard Hot 100 and his 2023 album, Hope, peaked at number 2 on the US Billboard 200.
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The Play
After announcing the tour, NF and his team hosted a presale and used Bandsintown for Artists to promote it. With the Email Builder, NF created an email campaign to reach his followers on Bandsintown, encouraging them to RSVP to access a presale code.
The email directed fans to his website, which was loaded with all of his tour dates thanks to the Bandsintown Widget. From there, fans could RSVP to the show of their choice, automatically adding them to NF’s mailing list to receive the presale code and future event alerts.
The Results
NF saw a 72% open rate from 400k emails sent, generating 14.4k ticket clicks in total. He also collected 18.8k new Bandsintown followers and 8.7k new fan contacts in the process.
