The Goal
Childish Gambino and his team saw the announcement of his The New World Tour as the perfect opportunity to reward his Bandsintown followers and grow his mailing list ahead of his upcoming album release.
Childish Gambino
Multifaceted artist, writer, director, producer, and comedian Childish Gambino, also known as Donald Glover, is renowned for his groundbreaking music and bold performances. His Grammy-winning records like Redbone and This Is America, and shows like Community and Atlanta have earned him widespread acclaim.
GROW YOUR EMAIL LIST LIKE
The Play
Childish Gambino partnered with Bandsintown’s Artist Partnerships team to launch an exclusive Bandsintown presale for his 2.4M followers on Bandsintown.
His Bandsintown followers received a presale announcement email that included all of the tour dates, ticket links, and a call-to-action to sign up for presale access by providing their email addresses.
The Results
Within 48 hours, over 75% of fans who received emails from Childish Gambino opened them, resulting in an impressive 4.96% CTR and generating 19.2k ticket link clicks.
Childish Gambino collected 9.1k email addresses through his Presale page and Smart Link in that time, allowing his team to grow his list ahead of the upcoming album release.
When fans clicked to sign up for the presale, they arrived at Child Gambino’s customized Presale page where they could submit their email address to get instant access to the presale code.
Gambino’s team also added his Bandsintown Smart Link to his tour page, allowing fans to see all of his tour dates, RSVP, buy tickets, follow him on Bandsintown, and request shows in their area with one click.
He shared an announcement about the tour on Instagram, pointing fans to his tour page.